Do emergency food kits really give you 2,000 calories a day?

Most emergency food is sold as a number of days: "72 hours", "30 days", "1 year". We divided each kit's total calories by the days it's sold as. Of the 22 kits we track that advertise a number of days, 15 supply less than 2,000 calories a day, and 10 supply less than 1,800.

KitSold askcal per advertised dayReal days at 2,000 kcalData
Augason Farms 30-Day 1-Person Emergency Food Supply Kit30 days1,29019.4Brand per-day claim
Augason Farms 3-Month Emergency Food Supply90 days1,29058.1Brand per-day claim
Augason Farms 1 Year 1-Person Emergency Food Supply360 days1,290232.2Brand per-day claim
4Patriots 4-Week Emergency Survival Food Kit28 days1,30418.3Label total
Valley Food Storage 72-Hour Emergency Kit3 days1,6772.5Label total
Mountain House Just in Case 3 Day Emergency Food Supply3 days1,7062.6Brand per-day claim
Mountain House 14 Day Emergency Food Supply14 days1,71912.0Brand per-day claim
Mountain House 1-Year Emergency Food Supply365 days1,732316.1Brand per-day claim
Mountain House 3-Month Emergency Food Supply90 days1,73277.9Brand per-day claim
Mountain House 30-Day Emergency Food Supply Kit30 days1,73226.0Brand per-day claim
ReadyWise 2 Week Emergency Food Supply14 days1,80012.6Brand per-day claim
ReadyWise 72 Hour Food Kit3 days1,8202.7Label total
Valley Food Storage 28-Day Food Supply (350 Servings)28 days1,92927.0Label total
Valley Food Storage 7-Day Food Bag - Patriot Preparedness Package7 days1,9766.9Label total
ReadyWise One Week Emergency Food Supply7 days1,9897.0Label total
My Patriot Supply 4-Week Emergency Food Supply28 days2,00028.0Brand per-day claim
My Patriot Supply 2-Week Emergency Food Supply14 days2,00014.0Brand per-day claim
ReadyWise 1 Year Emergency Food Supply360 days2,065371.6Label total
My Patriot Supply 72-Hour Food Kit Sample Pack3 days2,0803.1Label total
ReadyWise 6 Month Emergency Food Supply180 days2,085187.6Label total
ReadyWise 3 Month Emergency Food Supply90 days2,08593.8Label total
ReadyWise 1 Month Emergency Food Supply30 days2,08531.3Label total

Highlighted: under 1,800 calories per advertised day.

Why it matters

If a kit is planned around fewer calories than you'd normally eat, it only lasts its advertised days if you eat less. The lowest in our data, Augason Farms 30-Day 1-Person Emergency Food Supply Kit, works out to 1,290 calories a day, so its 30 days become 19.4 at 2,000 a day.

This isn't necessarily misleading. Several brands state their per-day figure on the product page. But it means two "30-day" kits can hold very different amounts of food, and comparing them by price per kit isn't a fair comparison.

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